How to Write Newsletters That Get Opened, Read and Clicked
REINVENTING
THE NEWSLETTER
IF THERE’S ONE FORCE HOLDING YOUR NEWSLETTER
BACK, it’s that you refer to it as a “newsletter.”After all, what’s a newsletter? If you tried to define it, you
might use words like bulletin or leaflet – and, if we’re being honest
(which we should be), bulletins, leaflets and newsletters do not
exactly scream, “Read me!” Nobody stops what they’re doing to
peruse a newsletter. Nobody hits ‘pause’ on a Grumpy Cat video
to see what bulletin just popped into their inbox. That’s because
nobody in the free world is interested in receiving a dump of info
that some unknown entity considers so worthy of attention they
blast it out to 1000s of unsuspecting folks at once.