How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked- The sense that newsletters are low value inbox-clutterers
You’re frustrated. Your subscribers are bored.
So who’s winning with newsletters in their current state?
Instead of writing a newsletter, let’s talk about how to
write and send emails that connect with people and provide
value every time. Let’s write single-focus emails that are irresistible
to open and juicy to consume. This is the goal for this ebook: to get
you to the point of creating and sending “newsletters” your readers
would pay for, newsletters that will turn them from lukewarm leads
to white-hot prospects.
(^1) http://www.iab.net/media/file/b2bresearch2014.pdf
(^2) http://www.quora.com/how-many-b2b-companies-are-there-in-the-u-s