- Use decisive language. Try to use action verbs whenever possible—this
means replacing as many instances of “are,” “is,” “was,” and “were” in your
message with stronger wording. For example: instead of writing “If your web
site has been languishing with low sales, this program might be able to help
your business grow,” say: “Your web site sales will increase dramatically with
this program.” Write your messages with the confidence that your product is
worth paying for, and your subscribers will be more comfortable buying. - Give reasons and incentives. Don’t be afraid to repeat the benefits of your
product throughout your message. Just as repetitive contact is effective in
converting prospects to buyers, repetitive reminders of benefits—without
bludgeoning people over the head with them—can reinforce everything they
stand to gain from a purchase. Also, reveal some of the information in your
product within your marketing message without giving everything away, and
then state that even more exciting information can be found when you
purchase a product.
Testimonials: A marketer’s best friend
Testimonials are a great way to build consumer confidence in your product. Hearing
from other people who have purchased the product and are satisfied with the results
goes a long way toward making sales. Testimonials can range from short blurbs (a
sentence or two, or a paragraph) to letter-length endorsements. The blurbs are great
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