for interspersing with the text of your autoresponder messages; longer testimonials are
excellent for posting on your web site.
How do you get testimonials? Once you start selling your product, you will likely receive
unsolicited notes from buyers who are pleased with their purchases. But at the outset of
your campaign, before you have actually began selling anything, there are several ways
to get testimonials:
- Friends and family. Ask friends and family to review your product and write
a few sentences describing what they like about it and why they would
recommend it to others. This may seem like cheating, but no one has to know
you’re acquainted with your testimonial writers—and besides, if they actually
like the product, there is nothing dishonest about it. - Colleagues and experts in your field. If you work or have worked in a
field relating to your topic, ask your coworkers (or former coworkers) to write
up a testimonial blurb for you. If you don’t work in a related field, look up
people who do online (groups or forums are good places to start) and e-mail
them to ask if they would mind reviewing your product in exchange for a free
copy. Most reviewers work on a free-product basis and will be happy to do so. - Other affiliate members and resellers. Think all people trying to sell the
same product as you are bitter enemies? Think again! Many internet
marketers working with affiliate and reseller programs are happy to help other
entrepreneurs, because believe it or not, there is plenty of market to go
around. Of course, they will expect the same courtesy from you. Since they
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