are already familiar with the product, they will have no trouble coming up
with a testimonial for you.NOTE: Always make sure you have the permission of the person who wrote the
testimonial to use their name and words in your marketing materials. Get it in writing or
by e-mail, even from friends and family. Make that especially from friends and family—
you never know when a disagreement will result in a rescinding of an offer to help. If
you get permission via e-mail, simply end your disclaimer message (I hereby give [your
name] permission to use my name and remarks for marketing purposed, signed X) with
a line that states: Typing my initials here constitutes my official signature___. Then just
ask them to reply to the message, add their full name and initials, and hit send. Most
people will be willing to do this.
Spam-Me-Not: Avoiding too much hype
Keep in mind when constructing your messages and building your subscriber list that
there are two types of marketing: “cold selling,” or unsolicited e-mail; and opt-in selling.
It is highly recommended that you do not engage in cold selling. This is
considered spam. If enough people report your address as spam, you will be banned
from ISPs and search engines. The occasional sale you see from cold selling will not be
enough to compensate for your being blacklisted on the internet.
On the other hand, building an opt-in list is a perfectly acceptable and highly successful
method that will keep you from being labeled bad business. With an opt-in list, people
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