nothing to do with your product but are in high demand on the internet (unless you’re
actually selling pornographic content, don’t use “sex” or “hot girls” to describe your
site); and don’t flat-out lie (your product will not cure cancer). Believe it or not, honesty
is still valued in the marketplace—and your honesty will earn you more sales and repeat
business. You believe in your product, so let your product speak for itself.
BUILD YOUR OPT-IN LIST
Let’s review what an opt-in list is: a collection of e-mail addresses you get from
people who are interested in your product, and request to join your autoresponder list.
This means your autoresponder messages will not be considered spam, and the
reputation of your business will help build consumer confidence and increase sales.
Now that you know why you need an opt-in list, let’s talk about how to get one. There
are several ways to collect addresses for your opt-in list, and you should institute as
many as you can to develop a wide subscriber base.
Free methods: articles, e-books and mini e-courses................................................... Build your opt-in list
You can’t beat free! Though these list-building techniques take a little more time and
effort than paid methods, they can be extremely effective in getting subscribers for you.
In fact, you may have already done much of the legwork during your market research
phase.
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