Last time we talked about giving stuff away to get more money. Now you’re going to
hear another contradictory bit of advice: lower your price—and get more money.
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Now that really doesn’t make sense...
Not true, my friend. Think about it: how many times have you walked by a particular
item and thought, “Gee, it would be nice to have it,” then a few days later you find it on
sale...what happens? You snatch it right up!
The two most powerful words in marketing: “Save money”
Discounts are even better than free stuff. You know you’re getting more value for your
dollar when you buy on sale, especially if you’re familiar with the product—and if you’ve
done your marketing homework, your customers will have already received your
message several times before you offer a sale.
Secret #6: Less is more.
When your per-unit profit goes down, the number of units you sell goes up
exponentially. This is where those “wild profits” internet marketers talk about come in.
Give your customers a bargain and they’ll line up to buy.
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