Perfect Email Marketing For Newbies

(lhb123) #1

  • Just as you did with your free incentives, put a time limit on your sale—and stick to
    it. Bump your price back up at the end of the time period. Then, when customers
    miss the sale, you can let them know you’ll offer it again soon. This will keep more
    people watching your web site for deals!

  • Don’t undercut yourself by charging dirt-cheap rates. Even if you’ve built your entire
    marketing campaign on a shoestring, you are in business and deserve to be
    compensated for your time, if nothing else. If you’ve set your rates wisely from the
    beginning, you should be able to offer big discounts and not end up “scraping by.”

  • Consider investing a little more money in marketing your sale. Remember, sale
    items sell faster and in greater quantity than regular priced items, so the added
    exposure you’ll get for a few extra marketing dollars will be priceless.


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