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BRANDING WORK FOR BODILY
MOTHER DESIGN
motherdesign.com
Agency Mother Design was tasked with
creating the branding for direct-to-consumer
educational resource and product platform
Bodily. The company that aims to reshape
approaches to women’s health, bodies and
the physical changes they experience initially
focused on birth and pregnancy recovery and
later, the ability to take on other transitional
moments in a woman’s body. The name
was chosen to be confident, proud and
“unapologetic”, while the logotype is inspired
by the curves of women’s bodies using letters
that aim to convey warmth and trust through
variations in thicknesses.
The visual language mostly eschews
photography for graphics using rich colours
and a shape system built around a custom
grid. “Like real life, our shapes are sometimes
round and sometimes rough around the
edges,” says Mother. “The shapes also help to
communicate medically complex topics in a
digestible way, as well as forming the basis of
a modular packaging system.”