GUIDE-BOOK DESIGN FOR HIJAB
NOUR SHOURBAGY & NADA KASSEM
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Cairo-based Nour Shourbagy and Nada Kassem created a mini-guidebook for local Hijabi shopping area Ain
Shams, aimed at making hijab shopping more accessible to visiting women. The idea is that the booklet aids
those who are both familiar and unfamiliar with the area, and is inspired by the street art style of Cairo. “The
randomness of the layout, illustration and collage style is in a way reflecting [local area] Ain Sham’s visual
language; what you actually get to see in Cairo’s streets,” says Nour.
The booklet is divided into three sections. The first uses two maps: one that assists users in bus
transportation, parking or finding a toktok; the other which guides them from the El Arab bus stop to
the main shopping area. The second section details the stories in the area (covering price, product, fitting
room conditions, payments accepted, opening hours and so on); while the third and final section showcases
illustrations offering tips on scarves (Hijab) materials, styles and outfits.
