JULY 2019 FORBES INDONESIA | 41the company in 2014. He believed that
utilizing technology in selling beauty
products would result in efficiency
when accelerating brand awareness
and exposure compared with us-
ing advertisements on conventional
mass media. So, when the company
launched its first product line under
the brand Avoskin Beauty, he decided
to partner with beauty influencers.
And now, Avoskin is already among
the most notable local beauty brands
in Indonesia.
“Back then, our working capital
was not that big, but we could maxi-
mize social media because the buzz-
ers [influencers] did not charge high
fees. Advertisement costs were really
low and new entrances were still lim-
ited,” he explains.
Aan established the company with
an initial capital of Rp 100 million.
Most of the money came from his sav-
ings that he made from working in
part-time property sales, while the rest
was from his two college friends Aries
Nurul Huda and Ahmad Ramadhan.
Avo rapidly gained business traction,
Aan says the company booked around
Rp 400 million revenue in 2015, but
this rocketed to to around Rp 15 bil-
lion in 2017 and Rp 67 billion last year
thanks to the addition of new prod-
ucts and brands, as well as successful
digital marketing. The company had
only three SKUs back in 2014 but now
this has grown to over 50 and count-
ing. Avo products mainly focus on
skin treatment with price tags ranging
from Rp 79,000 to Rp 289,000 with a
direct-to-consumer (D2C) model. The
products are sold through the compa-
ny’s website, although it also partners
with marketplaces like Sociolla, Shop-
ee and Nihonmart.
In running its business, the com-
pany focuses on one purpose; cre-
ating locally manufactured beauty
products that embrace natural ex-
tracts as their ingredients. The prod-
ucts are manufactured in Yogyakarta
Anugrah Pakerti by a third-party company but Avo