42 | FORBES INDONESIA JULY 2019
creates the formulae. It also claims
that its products are cruelty-free and
vegan friendly. Avoskin expanded its
business last year by adding two oth-
er beauty brands, Lacoco and Looke,
under its subsidiary PT Lacoco Bio-
tech Indonesia. Lacoco offers a line
of skincare products and Looke sells
makeup products.
Aan says Lacoco targets the mid-
dle to upper income beauty market,
but it focuses on customers in the
suburbs and smaller cities.
“Sometimes, we forget that there
are people with money who live in
the suburbs and they have limited
options for good quality skincare
products,” he explains, adding that he
is also aware that these markets may
lack of social media exposure, thus
the company also approaches them
through traditional means.
Aan still sees wide room for
growth. Until now, he says, one of the
company’s challenges has been keep-
ing up with market demand because
this often exceeds forecasts. As trends
change, the company also keeps inno-
vating and producing new products to
cater to the demand. This year Avo will
release new anti-aging, serum, sun-
screen, loose powder, pressed powder,
and mascara product lines. Avo is also
aware that consumer awareness about
environmental sustainability is increas-
ing; thus, it actively participates in the
widespread eco-friendly movement.
Aside from being vegan friendly, Avo
plans to reuse its packaging by asking
consumers to return their empty pack-
aging to the company to be traded in a
loyalty program.
Despite most of the customers
coming from outside Yogyakarta,
especially Jakarta, the company has
no plans to relocate its headquarters.
Rather, this year the company plans
to move to a new four-story office
building, set in the small town of Ka-
liurang on the slopes of Mount Mera-
pi in order to create a more informal
and tranquil work environment. F Yabes Tanuri