Deep and rich
The artwork on the leg shields and horn
cast show thick, smooth, melting milk
chocolate running gently into the deep
rich purple base coat, which is
representative of the image Sam originally
saw on the Easter egg box and helped
inspire the theme. The chrome footboard
runners, kick-start, headlight rim and
polished alloy rear light cover add touches
of style and class, whilst the black Gori
race-style seat Sam’sadded replaces an
old purple item and delivers an improved
sporty look. The graphic ‘Too Good by
Half’ appears on the toolbox lid and is
taken from the Dairy Milk advertising
campaign. Then the artwork on the side
panels delivers the classic image of a
pint-and-a-half of milk being slowly
poured from two glasses into the main
graphic, ‘Dairy Milk’.
The image of the milk being poured
from the glasses then gives rise to an
interest of what’sunderneath the side
panels. The chrome exhaust end-can,
coupled with the hole inthe nearside side
panel, suggest there’ssomething to see.
Unwrap the side panels from the mainSCOOTER
SPECIFICATIONSName of scooter&reason:
Cadbury’sDairy Milk–Ilove chocolate
What other themes did you consider:
It was always going to beaCadbury’s
related theme, when my hubby bought
me ahuge Cadbury’sEaster egg on the
box there were foil-covered chunks of
chocolate melting awayIknewIhad
found my theme
Scooter model:Lambretta GP 200
Date purchased&cost:2001, £1,000
Time to build&bywho:Original build
-Grand Prix Leicester,6months
Paintwork&murals done by:Paint done
by amate, Simon Goddard, who owns
Simons Bodyshop in Burton. Murals by
Carl, Burton-upon-Trent
What was the hardest part of the project:
Patience
In hindsight, is there anything you would
have done differently:Got it on the road
years ago instead of it being an
ornament in the house for years!
Is there anyone you wish to thank;
White Lions Scooter Club; Ferdy for
finding meabargain; Hodge for
rebuilding the engine many moons ago;
Simons Bodyshop in Burton; Carl for
the artwork and air brushing; Bogie
Lambretta for getting me on the roadfixed, Sam approachedaclose friend who
she was in contact with to complete the
artwork and graphics. When the artwork
was completed, Grand Prix of Leicester
were given the responsibility of completing
the overall build. “This time whenIgot
the scooter backIwas over the moon. It
looked perfect and was exactly what I
wanted.” said Sam.
The artwork is truly indulgent, and the
unique thing about the scooter is that
somehow you seem to be drawn to it by
the artwork and graphics, but in a
different way; it’salmost sublime... Let
me explain. As anyone knows, the
sensation of eating chocolate increases
the levels of endorphins in the brain,
which give the same feelings as being in
love. DareIsay this, but could this odd
sensation of being drawn to the scooter be
because you’re falling in love with its
warmth and richness?
Is it possible that your emotions are
being stimulated by the thought of
enjoying the smooth texture of chocolate
as soon as you cast your eyes over it?
Whatever it is, it really is
something different.
GORILLA IN THE MIX FOR
ADVERTISING CAMPAIGNIn 2007, Cadburylaunchedanewadvertisingcampaign entitled Gorilla,fromanew
in-houseproduction company called ‘Glass andaHalf FullProductions’.Theadvert was
premieredduringtheseasonfinale ofBigBrother 2007, andconsisted ofagorillaatadrum
kit,drumming along to thePhilCollinssong‘In theAir Tonight’. Theadvert has over 20
millionviewsonYouTube,andput thePhil Collins songbackinto theUKcharts.Thelooksandthescoot.
True.
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