HP INC HAS INTRODUCED a new
category of laser tank printers in the
Indian market. An industry first, this
rapid-reload laser printer category is
likely to help Small and Medium Busi-
nesses save time and cost of business
operation. As per IDC, around 1.6 mil-
lion units of laser printers are sold annually.
Neverstop Laser has a printing speed of 20 ppm (A4) with a
sharper, smoother and bolder text quality. Single and dual Laser
Toner Reload Kits are also available at competitive pricing, which
the customers can use as per their requirements ensuring business
continuity. The cost per page, starting at 29 paise per page (with the
dual laser Toner Reload Kit), offers customers the opportunity to
print with a mess-free self-reload experience. HP’s Neverstop range
on laser tank printers includes Neverstop Laser 1000 series starting
at 15,846 for non-wireless and17,236 for the wireless printer. The
HP Neverstop Laser MFP 1200 series is available from 22,057 for Non-Wireless and23,460 for the wireless one. These new printers
can be used for easy mobile scanning and even printing with HP
Smart App. Even the Reload toner kit can be ordered directly from
the HP Smart app.
With the new Neverstop portfolio of Laser Printers, HP aims to
address the SMB’s requirement of high-quality, high-volume, hassle-
free, affordable printing solutions. HP Toner Reload Kit is available
at 849 for the single pack and1,449 for the double pack. A single
pack can print 2,500 pages.
HP says that these new printers also provides an advantage of
replacing the toner in 15 seconds and reducing common printing in-
terruptions related to loading and refilling of the toner. Claiming to be
the world’s first Laser Tank Printer, the Neverstop series ships with
enough toner to print 5,000 pages straight out of the box. The running
cost of HP Neverstop is 29 paise
per page.
“The main difference between
traditional laser printers and the
Neverstop series is that the latter
does not use toner cartridges.
Instead, there is an internal toner
hopper that can contain enough
toner to print 5,000 pages, which
marks a big difference from many
entry-level laser devices, which use
toner cartridges”, says Leo Joseph,
Sr. Director, Printing Systems and
Solutions, HP Inc. India.
As per Q1 2019 data from IDC,
in print business, HP maintained its
leadership in the Hardcopy Periph-
erals (HCP) market with a share of
more than 40 per cent. And in the
Laser segment (excluding Copiers)
HP had more than 60 per cent of
the market share.HP LAUNCHES
A RANGE OF
LASER TANK
PRINTERS
FOR SMBS
Neverstop Laser
comes with single
and dual laser
toner reload kits