The 48 Laws Of Power

Authority:

Thedifiicultiesinthe

way

of

persuasion

hein

my

kn0w—

ing

theheartofthe

persuaded

inorder

thereby

to

fit

mywording

intoit.

...

Forthis

reason,

whoever

attemptspersuasion

before

the

throne,

must

carefully

observethe

sovereigrfsfeelings

oflove

and

hate,

hissecretwishesand

fears,

beforehecan

conquer

his heart.

(Hawfeivtzu,

Chinese

philosopher,

third

century

BC.)

REVERSAL

Thereisno

possible

reversaltothisLaw.

LAW 43 375