Advanced Writing with English in Use

Describingproducts. Module1C

1.2 Summarizing

This exercisepractisestwo skills:

• recognizing the languageof advertisingand avoiding it when inappropriate.


• summarizing a text(alsoknown asprecis).

A Here is a summaryof the Toyotaadvertisement. It expresses, in a thirdof the

length ,all t hefactual informationgiven there. Comparethesummary with the

advertisement, andfindthe one place where thesummaryhas omittedimport ant

factual informat ion.

T heToyota 4 H.ulll1crh asth e advan tagesofa n executivesa l ooncar, h utitis a lso

goodo ff the road. Like an execu tivecar , its su nroofmirrors andwind ows(includ ing

the hac k window) are electro nica llyoperated. T he sou ndsyste mhas six spe ake rs.

T he three - litree ngi ne(a cho iceofeithert ur ho-die selO[pet ro lVG) is verv powerful.

There 's a five-speedgearbox,andyou canchangeeas ily to four-wheeld rive('\ ' CII

whe n1ll 00 ing .O ff the road, it's good forgo inguphill.It has powersteeringandalloy

wheel s.It's Fnllv guarante edforthre e yea rs or GO,OOO mile s.Fora testdrive or mo re

information, call 08007775 .5 .5.

B In a simple, factu al manner, summarizethe following advertisementin about

75 words.

STOVES

FINEOVENS

~-~.'..'':':l ' -:-

~

Britain does make Europe's

finestovens.

The proof is in the pudding.

II~'

.~ I

, --

Merseyside. Onceitgave riseto t he best musicand football.Now it's

givingrisetothe best lemonsouffle.

Howcome? Becauseit's the hom e of Sto ve s. who hav ebeen

producingovens theresince the 19205..

And at Stoves we invest millions to makesure they are alwaysthe right ones. You see. we

believein delvingdeeplytofind out precise ly whatpeoplewantfrom a cooke r..

We the ncombinethis researchwiththe latest technologycooked up by our boffin s. Add the

rocess of continuous improvement which is a way of life at Stoves -and qualityI Sbut.1tm~

P Inthe Stoves range.you' ll findsingle and doublecavityo vens, gas andelectric men s.

fa nne dand non -fa nnedovens.All havePo wer co o\. whic hkeep sdoors safetotou ch , eve n

during roasting..

While gas model s have the umque

Maxigrill, whichgivesa totally even heat.

And natura lly,we've ta kencareo f th e

worst part of cookinganymeal: thec1eaning-

up. All ourovens aresta y-clean. Inadd it ion,

they'redes ignedso thatthereare no nooks

andc rannies wheregrimecan gat her.

But, ofcourse, all of this rea lly adds up

to onething. WhileFrancemay be able to

claim th e y ha ve Europe's finest cooks,

Brita in can definitelyclaim to haveEurope' s

fine st cookers.

• ....

Types of writing • 47