last one. (That is, by the way, the reason why we binge-watch TV shows:
by ending on a cliffhanger they have perfected the Peak–End Rule.)
So when it comes to communication, it is of course important how we
start a meeting, how we set the tone, how we break the ice. But, according
to Kahneman’s work, maybe we should start focusing on how we want to
end the whole damned thing.
‘I don’t care about opening sentences. All I care about is the last sentence.
It’s the sentence the reader will go to bed with.’
Elfriede Jelinek