explained, 74 –79
habit tracking, 196 –200, 202 –204
handwashing in Pakistan example of a satisfying behavior change, 184 –85
happiness
as the absence of desire, 259 –60
and goals, 26
relativity of, 263
Harris, Bryan, 208 –209
Hebb, Donald, 143
Hebb’s Law, 143
herring gulls and supernormal stimuli, 101 –102
hope, 264
Hreha, Jason, 45
Hugo, Victor, 169 –70
The Hunchback of Notre Dame (Hugo), 169 –70
hyperbolic discounting (time inconsistency), 188 –89
identity
accepting blanket personal statements as facts, 35
and behavior change, 29 –32, 34 –36
behavior that is at odds with the self, 32 –33
habits as the embodiment of, 36 –38, 247 –49
identity-based habits, 31 , 39 –40
letting a single belief define you, 247 –49
pride in a particular aspect of one’s identity, 33 –34
reinforcing your desired identity by using the Two-Minute Rule, 165
two-step process of changing your identity, 39 –40
implementation intention, 69 –72
improvements, making small, 231 –32, 233 , 253
instant gratification, 188 –93
Johnson, Magic, 243 –44
journaling, 165
Jung, Carl, 62
Kamb, Steve, 117 –18
Kubitz, Andrew, 109
Lao Tzu, 249
Tao Te Ching, 249
Latimore, Ed, 132
Lewes, George H., 144