long-term potentiation, 143
Los Angeles Lakers example of reflection and review, 242 –44
Luby, Stephen, 183 –85
MacMullan, Jackie, 243 –44
Martin, Steve, 229 –30, 231
Massachusetts General Hospital cafeteria example of environment design change, 81 –82
Massimino, Mike, 117
mastery, 240 –42
Mate, Gabor, 219
McKeown, Greg, 165
measurements
usefulness of, 202 –204
visual, 195 –96Mike (Turkish travel guide/ex-smoker), 125 –26
Milner, Peter, 105
mind-set shifts
from “have to” to “get to,” 130 –31
motivation rituals, 132 –33
reframing habits to highlight their benefits, 131 –32
motion vs. action, 142 –43
motivation
the Goldilocks Rule, 231 –33
maximum motivation, 232
rituals, 132 –33
and taking action, 260 –61Murphy, Morgan, 91
negative compounding, 19
Nietzsche, Friedrich, 260
nonconscious activities, 34 n
nonscale victories, 203 –204
novelty, 234
Nuckols, Oswald, 156
observations, 260
obstacles to getting what you want, 152
Olds, James, 105
Olwell, Patty, 93
1 percent changes
Career Best Effort program (CBE), 242 –44