The Molecule of More

(Jacob Rumans) #1
DOMINATION

The  ability to  put  forth effort is  dopaminergic. The  quality of that 
effort can  be  influenced by  any  number of other factors, but  without 
dopamine, there is no effort at all.

SELF-EFFICACY: DOPAMINE AND
THE POWER OF CONFIDENCE

A  bacon-flavored Bioserve treat may be  all  it  takes to  motivate a  rat, 
but humans are more complicated. We need to believe we can succeed
before we are able to succeed. This influences tenacity. We have greater 
tenacity when we encounter early success. Some weight-loss programs
help  you  lose  six  or  seven pounds in  the  first  few  weeks. They plan  it  this 
way because they know that if you begin with no more than a pound
or two loss in that time, you are likely to drop out. They know you are
more likely to stick with it if you see that you are capable of doing it.
Scientists call this self-efficacy.
Drugs such as cocaine and amphetamine boost dopamine, and one
result is  an  increase in  self-efficacy, often to  pathological levels. People 
who  abuse these drugs may  confidently take  on  so  many projects that  it 
is impossible to complete them all. Heavy users may even develop gran-
diose delusions. With no evidence whatsoever they may believe they
will write the most brilliant treatise ever produced, or invent a device
that will solve the world’s problems.
Under normal circumstances, robust self-efficacy is  a  valuable asset. 
Sometimes it  can  act  like  a  self-fulfilling prophecy. Having a  confident 
expectation of success can make obstacles melt before your eyes.

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