The Rules of Contagion

(Greg DeLong) #1

  1. Goel S. et al., ‘The Structural Virality of Online Diffusion’,
    Management Science, 2016.

  2. Goel S. et al., ‘The Structure of Online Diffusion Networks’,
    EC’12 Proceedings of the 13th ACM Conference on Electronic
    Commerce, 2012; Tatar A. et al., ‘A survey on predicting the
    popularity of web content’, Journal of Internet Services and
    Applications, 2014.

  3. Watts D.J. et al., ‘Viral Marketing for the Real World’, Harvard
    Business Review, 2007.

  4. Method from: Blumberg S. and Lloyd-Smith J.O., PLOS
    Computational Biology, 2013. This calculation works even if there
    is potential for superspreading events.

  5. Chowell G. et al., ‘Transmission potential of influenza A/H7N9,
    February to May 2013, China’, BMC Medicine, 2013.

  6. Watts D.J. et al., ‘Viral Marketing for the Real World’, Harvard
    Business Review, 2007. Note that technical issues with the e-
    mail campaign may have artificially reduced the reproduction
    number for Tide to some extent.

  7. Breban R. et al., ‘Interhuman transmissibility of Middle East
    respiratory syndrome coronavirus: estimation of pandemic risk’,
    The Lancet, 2013.

  8. Geoghegan J.L. et al., ‘Virological factors that increase the
    transmissibility of emerging human viruses’, PNAS, 2016.

  9. García-Sastre A., ‘Influenza Virus Receptor Specificity’,
    American Journal of Pathology, 2010.

  10. Adamic L.A. et al., ‘Information Evolution in Social Networks’,
    Proceedings of the Ninth ACM International Conference on Web
    Search and Data Mining (WSDM’16), 2016.

  11. Cheng J. et al., ‘Do Diffusion Protocols Govern Cascade
    Growth?’, AAAI Publications, 2018.

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