The Rules of Contagion

(Greg DeLong) #1

  1. Background on early BuzzFeed transmission: Rice A., ‘Does
    BuzzFeed Know the Secret?’, New York Magazine, 7 April 2013.

  2. Watts D.J. et al., ‘Viral Marketing for the Real World’, Harvard
    Business Review, 2007. For ease of reading, the shorthand ‘<’
    has been replaced by ‘less than’ in the text.

  3. Guardian Datablog, ‘Who are the most social publishers on the
    web?’, The Guardian Online, 3 October 2013.

  4. Salmon F., ‘BuzzFeed’s Jonah Peretti Goes Long’, Fusion, 11
    June 2014.

  5. Martin T. et al., ‘Exploring Limits to Prediction in Complex Social
    Systems’, Proceedings of the 25th International Conference on
    World Wide Web, 2016.

  6. Shulman B. et al., ‘Predictability of Popularity: Gaps between
    Prediction and Understanding’, International Conference on Web
    and Social Media, 2016.

  7. Cheng J. et al., ‘Can cascades be predicted?’, Proceedings of
    the 23rd International Conference on World Wide Web, 2014.

  8. Yucesoy B. et al., ‘Success in books: a big data approach to
    bestsellers’, EPJ Data Science, 2018.

  9. McMahon V., ‘#Neknominate girl’s shame: I’m sorry for drinking
    a goldfish’, Irish Mirror, 5 February 2014.

  10. Many Neknomination videos can be seen on YouTube; Fricker
    M., ‘RSPCA hunt yob who downed NekNomination cocktail
    containing cider, eggs, battery fluid, urine and THREE goldfish’,
    Mirror, 5 February 2014.

  11. Example coverage: Fishwick C., ‘NekNominate: should
    Facebook ban the controversial drinking game?’, The Guardian,
    11 February 2014; ‘“Neknomination”: Facebook ignores calls for
    ban after two deaths’, Evening Standard, 3 February 2014.

  12. More or Less: ‘Neknomination Outbreak’, BBC World Service
    Online, 22 February 2014.

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