Seoul, October 20, 2016.“Can you please check”: Samsung marketing manager, Facebook message to the
author, October 11, 2016.
“everyone loves a good Apple story”: Foreign correspondent, interview by the
author, September 28, 2016.
“Stay calm and confident”: Samsung marketing manager, Facebook message to the
author, October 11, 2016.
taking payments for their protests: “The Mystery of South Korea’s Elderly
Protesters,” Korea Exposé, May 2, 2016, https://www.koreaexpose.com/the-
mystery-of-south-koreas-elderly-protesters/.
“At a recent meeting”: Nam Gi-hyeon, “President Park, Orders to Scrutinize Affairs
Regarding Galaxy Note 7,” Maeil Business Newspaper, October 16, 2016,
https://www.mk.co.kr/news/politics/view/2016/10/722105/. This source is in
Korean. The author’s researcher translated the headline and the quoted text
into English.
“This is not just Samsung’s trouble”: Choe Sang-hun, “Galaxy Note 7 Recall
Dismays South Korea, the ‘Republic of Samsung,’ ” The New York Times,
October 23, 2016. https://www.nytimes.com/2016/10/23/world/asia/galaxy-
note-7-recall-south-korea-samsung.html.
“The interview is a go”: Nam Ki-young, email message to the author, July 18, 2011.
inspired by the Korean craft: Kohn Pederson Fox, “Samsung Seocho,” no date,
https://www.kpf.com/projects/samsung-seocho.
Steve Jobs had initiated a slew: Florian Mueller, “List of 50+ Apple-Samsung
Lawsuits in 10 Countries,” FOSS Patents, April 28, 2012,
http://www.fosspatents.com/2012/04/list-of-50-apple-samsung-lawsuits-in-
10.html.
“I feel like the movie star”: Samsung Electronics, “Samsung Galaxy Unpacked 2016
Live Stream Official Replay,” posted by YouTube user crazydeals on August
3, 2016, https://www.youtube.com/watch?v=iYTKrRzNmag.
“Instead of presenting a product”: D.J. Koh, interview by the author, July 21, 2011.
Their research suggested that: Galaxy marketer, interview by the author, November
8, 2016.
“We strongly believe we have”: D.J. Koh, interview by the author, July 21, 2011.
Steve Jobs had elected to use: Brian Merchant, The One Device: The Secret History
of iPhone (New York: Hachette Book Group, 2017), p. 363.
In August 2012, a California court: Nick Wingfield, “Jury Awards $1 Billion to
Apple in Samsung Patent Case,” The New York Times, August 24, 2012,
https://www.nytimes.com/2012/08/25/technology/jury-reaches-decision-in-
apple-samsung-patent-trial.html.
Samsung, however, won legal victories: Charles Arthur, “Samsung Galaxy Tab