Marketing Communications

CASE 3 109

Figure 3.14 Brand consideration of Club Med and its competitors: To what extent would you consider booking a holiday

with each of these travel agents/resort hotels?

Figure 3.13 Price perception of Club Med and its competitors: How do you think the price of their offer compares with

other travel agencies/resort hotels?

Fig u r e 3.12 Brand awareness of Club Med and its main competitors

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