The Wall.St Journal 21Feb2020

THE WALL STREET JOURNAL. Friday, February 21, 2020 |M5F

Special Advertising FeatureSpecial Advertising Section

Luxury Homes and Developments

by Kelly Bryant

But it does get better. Views aside, high-

rise living is bursting with luxury ameni-

ties, putting the cherry on top of a richly

frosted cake.

“Buyers are looking for a variety of

experiences and conveniences that are

essentially an extension of their home,”

says Jeanne Martini, director of sales for

Tribune Tower Residences. “Many want

state-of-the-art health and fitness fa-

cilities, an indoor pool, gaming and en-

tertainment rooms, luxurious spaces to

entertain guests with magnificent views

of the city, an outdoor oasis to lounge and

alternate workspace.”

With over 55,000 square feet of amenity

space, Tribune Tower delivers on provid-

ing its residents with the most current, in-

demand luxuries. For example, the tower’s

25th floor features a space that will make

foodies’ jaws drop. Boasting an indoor

chef’s kitchen and an outdoor terrace with

grill, firepit and fresh herb garden, even

amateur cooks can impress their guests

with the ambience alone.

FIVE-STAR STAFF

Anyone can fill a residential building

with gorgeous decor and high-tech gad-

getry and call it opulent living. But the dis-

cerning homebuyer knows there needs to

be expertise and sophistication from the

ground up in a high-rise building of such

an extravagant scale.

“Buyers want service, first and fore-

most,” says Al Coker, president and CEO

of Al Coker & Associates, who is working

with Windrose Tower, a new construction

luxury high-rise in Plano, Texas. “They’re

looking for a proven, highly skilled and

professional management group that en-

sures the quality of their investment long

term and provides daily services such as

valet, concierge and package handling.”

Noam Ziv, executive director of devel-

opment for Elad National Properties, re-

sponsible for ALINA Residences in Boca

Raton, Florida, agrees that earning a resi-

dent’s trust with exceptional handling of

their day-to-day necessities is just as im-

portant as any flashy amenity, if not more.

“Concierge services certainly rank

high on the list,” Ziv says. “ALINA resi-

dents appreciate luxuries without leaving

home. Life’s little necessities are eas-

ily handled with a phone call or app tap.

They want to come home to a headache-

free environment so they can make the

most of their free time.”

A+ PERKS

In a residential category with luxury-

seeking buyers, staying ahead of the curve

in terms of what’s new and now in comforts

and niceties can be a challenge, though not

for developers that think outside the box.

“There will always be those basic must-

haves — pool, fitness area, dog run, game

rooms,” Martini says. “Local demographics

will dictate additional, more specific ame-

nities. In Chicago, for example, a bar and

private outdoor space, as well as golf simu-

lators, would be a hit.”

While Coker and his colleagues never

underestimate the importance of an own-

er’s practical needs, they’re also at the

ready with these types of leisurely enjoy-

ments at Windrose Tower.

“We have hit on the core project ameni-

ties with curated twists: We offer a casual

19th hole PUB entertaining area to com-

plement the elegance of our Aqua Lounge,”

he says. “We have catered to the large golf-

ing community with a top-of-the-line golf

simulator and outdoor putting green.”

GREEN MATTERS

Regardless of where you are in the coun-

try, easy access to an outdoor space that

feels cultivated for your wants and needs is

one of life’s little pleasures. Living in a high-

rise doesn’t afford the opportunity for a

backyard, but luxury towers are filling that

gap with supremely designed private parks.

At Windrose Tower, those sharing their

residence with man’s best friend will ap-

preciate a covered dog park, while a private

1.75-acre park shared with their neighbor,

LVL 29 Apartments, makes for a sublime

outdoor experience.

In South Florida, where year-round

warm temperatures constantly call people

to the outdoors, Ziv can’t emphasize the

importance of these spaces enough.

“ALINA is unique in the scope and

scale of the greenscape provided to buy-

ers. Particularly for those looking to tran-

sition from single-family home living to

condominium living, the expansive private

outdoor spaces provide a plethora of op-

portunities for enjoyment,” he says.

With so much to see from the windows

of these towering architectural feats and

and just as much to do inside, it’s a won-

der any high-rise resident ever leaves their

home. As Martini points out, that’s kind of

the point.

Kelly Bryant is a freelance writer in L.A.

specializinginrealestateandlifestyletopics.

L

ooking out on to Chicago’s famed MichiganAvenue fromTribune

Tower’s luxury residences,you might think high-rise living can’t get

any better than this. During the bright of day,you can feel the vi-

brant energy of theWindy City as people navigate the streets below.

At night,there’s nothing more spectacular than the lights sparkling from the

skyline,a reminder of how lucky you are to live in this Midwest metropolis.

VIEW

FROM

THE TOP

WINDROSE TOWER

Can’t make it to the course? No problem. Windrose Tower, a new high-rise development in Plano,

Texas, helps owners perfect their swing with an in-house golf simulator.

ALINA RESIDENCES

State-of-the-art fitness equipment is just one of the many luxe amenities found at ALINA

Residences in Boca Raton, Florida.

ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, REFERENCE SHOULD

BEMADETOTHEDOCUMENTSREQUIREDBYSECTION718.503,FLORIDASTATUTES,TOBEFURNISHEDBYADEVELOPERTOABUYERORLESSEE.

THIS OFFERING IS MADE ONLY BY THE OFFERING DOCUMENTS FOR THE CONDOMINIUM AND NO STATEMENT SHOULD BE RELIED UPON IF NOT MADE IN THE OFFERING DOCUMENTS. THARE SUBJECT TO CHANGE WITHOUT NOTICE. ALL PRICING IS SUBJECT TO CHANGE. EL-AD GROUP, LTD. (“EL AD”) IS NOT THE PROJECT DEVELOPER. THIS CONDOMINIUM IS BEING DEVELOPED BY ALINA BOCA RATON LLC, A FLORIDA LIMITED LIABILITY COMPANY (“DEVELOPER”). ANY AND ALL STATEMENTS, DISCLOSURES AND/OR REPRESENTATIOIS IS NOT AN OFFER TO SELL, OR SOLICITATION OF OFFERS TO BUY, THE CONDOMINIUM UNITS IN STATES WHERE SUCH OFFER OR SOLICITATION CANNOT BE MADE. PRICES, PLANSSHALLBEDEEMEDMADEBYNS AND SPECIFICATIONS

DEVELOPERANDNOTBYELADANDYOUAGREETOLOOKSOLELYTODEVELOPER(ANDNOTTOELADAND/ORANYOFITSAFFILIATES)WITHRESPECTTOANYANDALLMATTERSRELATPRICING, IS SOLELY FOR INFORMATIONAL PURPOSES, AND IS SUBJECT TO CHANGE WITHOUT NOTICE. IMAGE IS ARTIST’S CONCEPTUAL RENDERING. FOR NEW YORK PURCHASERSONLY,THECPS-12APPLICATIONFORTHECONDOMINIUMHASBEENFILEDWITHTHESTATEOFNEWYORK,DEPARTMENTOFLAW(FILENO.CP18-0136).WARNING:THECALING TO THE MARKETING AND/OR DEVELOPMENT OF THE CONDOMINIUM AND WITH RESPECT TO THE SALES OF UNITS IN THE CONDOMINIUM. THE INFORMATION PROVIDED, INCLUDIFORNIAING

DEPARTMENTOFREALESTATEHASNOTINSPECTED,EXAMINED,ORQUALIFIEDTHISOFFERING.THISADVERTISEMENTISASOLICITATIONFORTHESALEOFUNITSINALINABOCARATON:N.J.REG.NO.19-04-0004.THISCONDOMINIUMHASBEENREGISTEREDWITHTHEMASSACHUSETTSBOARDOFREGISTRATIONOFREALESTATEBROKERSANDSALESMEN F-1266-01-01

SEE OUR VIEW

THROUGH YOUR OWN EYES

1to4BedroomResidences

Priced from under $1M to over $6M

The true artistry of ALINA is coming into view in2020. This private oasis of impeccably designed residences, villas, and penthouses, adjacent to the

iconic Boca Raton Resort & Club golf course, is located in the heart of downtown’s cultural scene. With outstanding views and a lavish suite of private

indoor and outdoor amenities, ALINA is reshaping the definition of Boca luxury.

Sales and Model Gallery | 300 SE Mizner Blvd, Boca Raton, FL 33432

561.962.0138 | alinabocaraton.com

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