Wake up and smell the profit. 77These messages keep reinforcing what a great place your café is
and help to entice customers to return. Examples of what you
should be telling them are (but by no means exclusively):
Menus.
Menus for different times of the day to help them understand
that you are open in the evenings or on Sunday.
The “story” behind various food items on your menu.
The effort you go to in creating brilliant coffee.
Awards you may have won - as long as they are relevant. The
customer, for example, has little interest in a training award or
hygiene awards. They are interested in the fact that you might
have won best cappuccino in your local area, as this will help
reinforce the fact that they made a good decision to visit your
shop.
Offers that you run.
Information about
products and offers that
may not be relevant to
them whilst they sit
there but will sink into
their subconscious. For
example, details about forthcoming events, special offers and
important dates, such as Valentine’s day or Mother’s Day.
Wake up to vision...
“Leaders keep their eyes on the
horizon, not just on the bottom
line.”
Warren D. Bennis