82 .Wake up and smell the profit
consuming than traditional mailing. Don’t exclude all forms of
traditional mailing though. Test all your options and see which
works best for you.
If you don’t want to provide a comment card you can still create a
list simply by asking for customer’s business cards for a special prize
draw. Or by creating loyalty discount cards with a name and
address section. Simple competitions asking for ideas for new
menu items can generate lots of names.
But once you have the names keep the contact regular and always,
alwaysinclude an offer in your mailing. You need to be using this
list to drag customers back at times they don’t usually visit, or at
quiet times in your shop.