FSBO Sales Techniquesthe Do Not Call Registry from the Federal Trade Commis-
sion’s website, http://www.donotcall.gov. You can receive names
in up to five area codes free of charge; any additional area
code will cost $25 per year. You can also take advantage of
FSBO lead provider services, which offer leads that have
been checked against doubles as well as against the Do Not
Call List.
You can get around most of the Do Not Call rules if
you’re calling to say you have a buyer for the FSBOs prop-
erty. FSBOs advertise their phone number to buyers,not
agents. And technically, when FSBOs advertise their num-
ber to the public, they are inviting phone calls. If you have
a buyer who fits some of the FSBOs selling criteria, you
can call the FSBO and ask further questions to see if the
home is a match for your client. If it’s not a match, then
ask if you can mail them your information or call back
again at a later time. If they give you their approval, you
can continue calling them.
Although it’s not very common, the last thing you want
to do is ruin your career by getting slapped with a $10,000
fine. So after you check the MLS and the Do Not Call Reg-
istry, you’ll have all of the information from the ad in front
of you to ask specific questions about the FSBO’s property.
Have your pen and FSBO Journal ready before you get
started with the phone calls.
Start Your Calls Early
Start calling FSBOs in the morning until you run out of
numbers to call. Some studies show that the best time to
call homeowners is between 10 and 11 A.M. Yet some