suggest the best time is between 6 and 8 P.M., simply be-
cause most people are home from work by that time. I say,
they’re both right. Regardless of studies, call FSBOs as
soon, and as often, as possible. I would suggest starting no
earlier than 10 A.M. and calling no later than 8 P.M. That
leaves ten hours open every day for you to prospect.
Call from Home
Believe it or not, it’s often better if you can prospect
from home as opposed to calling from your office. This
may go against what your broker tells you, but the reason
your broker may want you to call from the office is to be
sure you’re not slacking off. If you are a slacker, then call
from your office. At least you’ll be under pressure from
your broker to work.
The reason why it’s better to prospect from home is be-
cause you need complete and total focus during such inti-
mate calling sessions. It’s also best to avoid distractions
from other agents and office commotion when on the
phone. Another reason why it’s good to call from home is
to have your name on the seller’s caller ID (we get into this
next).
If you can’t get total focus from your home, you can go
someplace where you’ll have complete uninterrupted
focus. Some offices have isolated rooms that you may be
able to use. The objective here is to focus on your work
without distractions.
The Real Estate Agent’s Guide to FSBOs