MIT_Sloan_Management_Review_-_Spring_2020

SLOANREVIEW.MIT.EDU SPRING 2020 MIT SLOAN MANAGEMENT REVIEW 87

an innovation challenge; it’s a leadership
challenge. Here’s how to avoid the delusions
about disruption — and self-sabotage.
REPRINT 61310

The 11 Sources of Disruption
Every Company Must Monitor
Amy Webb
pp. 65-70
When faced with deep uncertainty, organizations
often develop a habit of controlling for internal,
known variables and fail to track external factors
as potential disrupters. This practice lures
decision makers into a false sense of security,
and it forces a narrow framing of the future.
As a result, even the most successful businesses
become vulnerable to disruptive forces that
appear to come out of nowhere.
REPRINT 61309

A Crisis of Ethics in
Technology Innovation
Max Wessel and Nicole Helmer
pp. 71-76
Technology innovation has created a new ethical
paradigm. As companies specialize in delivering
single components of complex systems, value

For ordering

information,

see page 4.

chains are being reshaped across industries.

Product interfaces are becoming standardized,

and companies are profiting by perfecting

narrow slices of the value chain. This rapid

modularization has magnified the ethical

implications of every business decision. As

businesses work to delight consumers, they

must also protect the public trust.

REPRINT 61303

The Experience Disrupters

Brian Halligan

pp. 77-81

We’re seeing a new species of disrupter emerging

in our economy: experience disrupters. These

organizations have great products but offer

even better experiences, and they’re successfully

outmaneuvering their competition by excelling at

this. In a nutshell, how they sell is why they win.

REPRINT 61314