THEATRICALITY E-commerce may be dubbed the main competitor to
in-store shopping, but physical outlets can also cash in on the convenience offered
by digital merchandise options. Cleared of excess stock, shop floors can be dedicated
to the act of fitting. So, rather than the last element to be incorporated in the retail
scheme, try-on areas could become the designer’s main focus. Changing room selfies
will do the rest.
Semi-transparent glass bricks, used
in the window displays to entice
passers-by, are a recurring element
in the shop’s interior. The floors are
covered in custom-made terrazzo.Retail 75