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The sheer magnitude of 400,000-m
2
venue Messe Frankfurt means
that, for the trade fairs it hosts, having a clear centre to tether visitors to
the core experience is crucial. Especially so today, when it’s a necessity
for fairs to not only set the groundwork for commerce, but to establish
themselves as players in the engagement economy. That beating heart,
in the case of international home and contract textiles fair Heimtextil,
is its Trend Space, designed this year by Dutch trend analysis and design
agency Stijlinstituut Amsterdam.
strike a
balance
LEFT Heimtextil’s Trend Space
hosted an array of talks inside an
inflatable, mouth-shaped lecture
room.OPPOSITE The 2,000-m^2 trend area
was divided into five ‘theme worlds’.
In Heritage Lux, Bart Hess referenced
historical architecture to evoke
a sense of surreal luxury with his
Grotto installation.76 Spaces