Creator Handbook - USA (2020-12)

BY SCOTT NISWANDER

Guides: When to hire a team for your YouTube channel

It is natural to want to hire a team for your YouTube channel so that you can continue to

grow it. But, when is the right time to do so?

Around this time last year, I be-

came a video editor for a popular

YouTube channel with over 2 mil-

lion subscribers. It’s been thrilling

to be a part of a creative team,

bouncing wild ideas off each other

to make videos that are fun and

engaging for our audience while

also pushing usfurther as creators.

Many YouTubers want to grow

their teams so they can take their

videos to a higher level, which

frees them up to work on new

exciting ventures.

GUIDES

But there’s a big question on the table. When should

you take that leap and hire a team for your YouTube

channel?

JUMPING THE GUN

So, I have a confession.

I have a YouTube channel of my own. A few years

ago, I thought it was the perfect time to invest in a full

team of editors, writers, producers and social media

managers. At one point, I had 5-6 people on my team,

all helping me grow my channel.

But, admittedly, I jumped the gun too quickly.

I was overly ambitious and not a great businessper-

son, with no plan to ensure the channel could support