GUIDES

When to hire a team for your YouTube channel

a team of 6 when it was barely sup-
porting me. I figured it would all
work out in the end.
It didn’t.

LESSON LEARNED
Now, I’m a part of a new team un-
der a pair of YouTubers who were
much more equipped to grow
their channel into a small busi-
ness, Jonathan and Ben Carlin
from the channel SuperCarlin-
Brothers. So, I took this opportu-
nity to ask them about when they
initially invested in more team
members. Additionally, we can
see where I went wrong with the
benefit of hindsight when I tried
establishing my team.
“We’ve always had two key
priorities when it came to team-

building,” says Ben. “Firstly, we wanted them with

us in person. It helps forge stronger partnerships

and makes communication faster and more ef-

fective. Secondly, we’ve always wanted to make

sure our crew was fairly compensated and that we

provided them with health benefits.”

YOU NEED TO PAY UP

Payment is the most critical thing you need when hir-

ing new people. Never hire someone to work for you

for free. Their time and labor is valuable and needs to

be compensated. If you are making money from the

videos you’re making with them, they should get a

piece of it.

Online video creation is notorious for people

experiencing burnout, especially on YouTube. No

one needs the stress of working in this field with the

added anxiety of wondering if they can make rent de-

spite their efforts. If you can’t afford to pay someone

for their work, you shouldn’t be hiring.

I say this as a person who had no business hiring

anyone on my team all those years ago. The amount

of hours they put in for free is staggering, and I’m

honestly ashamed that I couldn’t compensate them

fairly.

Johnathan and Ben Carlin of SuperCarlinBrothers.

IF YOU CAN’T

AFFORD TO

PAY SOMEONE

FOR THEIR

WORK, YOU

SHOULDN’T BE

HIRING THEM

TO HELP YOU.

“