BY HALEY LAPLANT
BAILEY SARIAN
SUBSCRIBERS: 2.58M
UPLOADS: 367
VIDEO VIEWS: 190,961,491
CHANNEL TYPE: EDUCATION
USER CREATED: JAN 23, 2013
BAILEY SARIAN
YOUTUBE’S MURDER MYSTERY,
MAKEUP MAVEN
Sometimes, it can be dificult to find success in a saturated
YouTube category. So, how do you stand out?
Do you like watching makeup vid-
eos on YouTube? Are you a fan of
murder mysteries and true crime?
What about both? If you answered
yes to these questions, chances
are you’ve heard of Bailey Sarian,
or as we’ve dubbed her, YouTube’s
murder mystery, makeup maven—that’s a lot of M’s,
we know. But it has a nice ring to it...doesn’t it?
In the YouTube world, there are tons of beauty
channels, which can make it a difficult category to
succeed in. Yet, by implementing murder mystery
stories into her makeup videos, Bailey formed a
special niche within the YouTube beauty commu-