nity which set her apart in the
best way.
With her friendly, inviting and
quirky personality, we can’t help
but be drawn to her videos and go
“down a rabbit hole” with her as she
tells us true crime stories. Bailey
Sarian gave us the content we didn’t
know we wanted and needed.MAKEUP MAVEN: BAILEY’S
LIFE BEFORE YOUTUBE
Before Bailey started focusing
more of her time on YouTube, she
worked at Sephora for five years.
During this time, she began post-
ing her daily makeup looks on her
Instagram, which gained her a bit
of a following. Many commented
on her photos, encouraging her
to start a YouTube channel. She
started one in 2013, but only up-
loaded occasionally.
After working for Sephora, she
worked briefly at Urban Decay.
However, Bailey grew tired of
working in the sales part of the
beauty industry. “At that point,
I was tired of sales, as I am not a
good salesperson,” she laughs.
“[I] decided I was going to try
and be a freelance makeup artist,
its what I was most passionate
about—doing makeup, not selling
it!” she says. “I worked my way
up to assisting celebrity makeup
artists and bigger gigs, which was
a lot of fun.”
She worked as a freelance make-
up artist for a few years before
becoming a full-time YouTuber,
and she still freelances from time
to time, but not as of late due to
COVID-19.GETTING STARTED ON YOUTUBE
Although she started her channel in 2013, Bailey
didn’t focus on it too much and uploaded new videos
whenever she could. She started by filming and edit-
ing her videos on her phone and then uploading them
to YouTube. “I mainly just wanted to share makeup
tips and overall brand knowledge I had gained
throughout my years of working at Sephora,” she re-
calls. However, as she grew more of a community and
following on her Instagram, people encouraged her to
start making more videos on YouTube, which “is what
gave me the push to start,” she says.
We asked Bailey what kind of videos she wanted to
make when she first started on YouTube. When she
began uploading videos consistently, she wanted to
share her makeup expertise and create makeup-relat-
ed content. “I always wanted to get on the education
side of things and teach others about ingredients and
techniques,” says Bailey.
Most of her early videos focus on makeup looks and
tutorials that vary from smoky and dramatic looks to
Halloween looks.TRUE CRIME INTERESTS
Makeup and true crime; seems like an odd combina-
tion, right? But it works for Bailey—and at around 2
millions views per video, it is clear that people loveBAILEY SARIAN
YOUTUBE’S MURDER MYSTERY, MAKEUP MAVEN
Bailey talking about Elizabeth Bathory in her video “The Blood Countess
[Elizabeth Bathory] And Her Reign Of Terror.Image Courtesy: Bailey Sarian – YouTube