Persuasive Communication - How Audiences Decide. 2nd Edition

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244 Understanding Intuitive Decision Making


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53 See n51, Alter et al. (2007).
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56 Greifeneder, R., Alt, A., Bottenberg, K., Seele, T., Zelt, S., & Wagener, D. (2010). On writing legibly pro-
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57 Huang, J. Y., Song, H., & Bargh, J. A. (2011). Smooth trajectories travel farther into the future: Perceptual
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58 Shen, H., Jiang, Y., & Adaval, R. (2010). Contrast and assimilation effects of processing fluency. Journal of
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59 Rossiter, J. R., & Percy, L. ( 1980 ). Attitude change through visual imagery in advertising. Journal of Adver-
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60 Pallak, S. R. (1983). Salience of a communicator’s physical attractiveness and persuasion: A heuristic versus
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61 Rhodes, G., Halberstadt, J., & Brajkovich, G. (2001). Generalization of mere exposure effects to averaged
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62 See n46, Reber et al. (2004).
63 Middlewood, B. L., & Gasper, K. (2014). Making information matter: Symmetrically appealing layouts
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64 See n6, Winkielman & Cacioppo (2001).
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