Discuss with classmates or write your answers to these questions
as you study this section.
Chapter 15 Speaking to Inform
- Explain in your own words the three goals of an informative speech.
- List and describe in your own words four ways to help your listeners remember infor-
mation you present. - Hillary Webster, M.D., will be addressing a medical convention of other physicians to
discuss the weight-loss technique she has recently used successfully with her patients.
What is one piece of advice you would give to help her present an effective informative
talk?
Chapter 16 Understanding Principles of Persuasive Speaking
- List the four goals of persuasion and give your own example of each one.
- Is it ethical to develop a persuasive message that supports an attitude or belief with
which you personally disagree? Explain your answer.
Chapter 17 Using Persuasive Strategies
- List the tips for using emotion to persuade given in this chapter and include an example
or description of each one in your own words. - Josh is speaking to his neighborhood association, attempting to persuade his neighbors
to organize a crime-watch program. Suggest one strategy Josh can use to (1) establish his
credibility, (2) use logic and reasoning to persuade the neighbors, or (3) use emotion in
his persuasive message.
Chapter 18 Speaking for Special Occasions and Purposes
- List the nine types of ceremonial speeches described in this chapter and give at least one
example of a speech of each type, preferably a speech you heard (or delivered) yourself. - Several Web sites offer eulogy writing services or prewritten generic eulogies, such
as a eulogy βfor a grandmother,β for around $30 to $40. If you were asked to deliver a
eulogy, would it be ethical to buy such a speech? Explain your answer.
Types of Speeches Chapters 15-18
6
M15A_BEEB3981_05_SE_TAB6.indd 2 11/18/14 9:24 PM