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Chapter 15
Speaking to
Inform
“Not only is there
an art in knowing
a thing, but also
a certain art in
teaching it.”
—Cicero
15.1 Goals of Informative Speeches
15.2 Types of Informative Speeches
Speeches about Objects
Speeches about Procedures
Speeches about People
Speeches about Events
Speeches about Ideas
15.3 Strategies to Enhance Audience
Understanding
Speak with Clarity
Use Principles and Techniques of
Adult Learning
Clarify Unfamiliar Ideas or
Complex Processes
Appeal to a Variety of Learning
Styles
Outline
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