Moving Images, Understanding Media

112 Moving Images: Making Movies, Understanding Media

Project: Client Project

A. Topic for Commercial – For Writing: Promotion, you prepared pre-

production materials for a promotional short. For this project, you

will work in a group that will decide as a team which projects will

be made into motion pictures.

1. As with the project in Chapter 2, the instructor will assign a
   group and producer.


2. Please follow the exact same guidelines that are given with
   the project in Chapter 2. Students will present their plans and
   the group will work to a consensus to approve a proposal.


3. For this project, the instructor will indicate the time that will
   be spent on shooting and the estimated amount of work that
   is expected. For example, a group with a complex project
   (multiple locations, actors, and setups) may complete one
   short, while a group with simple proposals (one location, few
   setups and actors) may complete two promos. Your instructor
   will indicate the amount of time you will be spending on this
   project and will approve your proposal.


4. Approval – All shorts must be approved by their clients, the
   instructor, and individuals in charge of the topic of the promo.

B. Sound – Devise a sound design for this project, considering the

following:

1. Music – Is there music that exists within the scene? Is
   there a soundtrack for the fi lm outside of the characters’
   perspective? Can music be used to help set tone, establish
   style, and accent or contrast the drama or comedy of
   the scene?


2. Sound Eff ects – Noises should be integrated into the script
   of the scene and can be at the core of the confl icts in the
   narrative. Th e fi lm should include sound that is clearly
   recorded during production and eff ects that are recorded and
   added to the mix during post-production.


3. Dialogue – Th e script should include dialogue or voiceover
   or off -screen lines.


4. Structure – Consider all of the elements above when
   planning the commercial.
   a. Opening – How is sound used to help set a tone and
   establish a message?

b. Narrative – How can sound be used to serve the story of

the commercial? Can it help to establish pace, whether

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