Moving Images, Understanding Media

Chapter 3 Sound and Image 113

slow, regular, or fast? Can it advance important moments

in the fi lm?

c. End – What sound elements can be used to help to bring

a resolution? Are they comic? Dramatic? Are they loud or

quiet? Abrupt or fl owing?

C. Final preparations – As a group, create lists and schedules for the

production:

1. Locations noted scene by scene


2. Personnel necessary for fi lming, including direction, camera,
   sound, and editing


3. Actors and extras necessary for each scene, including group
   members

D. Guidelines

1. Th e short sequences should last between one to two minutes.
   If appropriate, get approval for shorter lengths (such as a
   commercial of the standard length of thirty seconds) or longer
   (up to four minutes maximum, for example to fi t a song).


2. Editing – the fi lm must display clear choices of editing,
   including:

a. Lack of “dead space” in edits (unless for clear dramatic or

comic reasons)

b. Music, if used, should be employed intentionally and

purposefully

c. Titles used if appropriate during the body of promo, or

added aft er a brief separation, such as black space

3. Photography – the fi lm must show attention to visual quality,
   including:

a. Focus must be consistently sharp.

b. Framings should be appropriate to shots and scenes—

watch for head room and wasted space, unless present by

design.

c. Demonstration of compelling choice of color and/or

contrasts

4. Evaluation – All shorts will be evaluated according to the
   objectives agreed upon by the creators of the promo and the
   concerned individuals linked to the topic.

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