PART II
Question 1 Scoring Rubric
This is an 8-point question. Each application of a term in part A is worth one point (6 points possible)
and each description of an intervention in part B is worth 1 point (2 points possible).
Many different kinds of psychological researchers spend their careers studying the process of attitude
formation.
(A) Explain how the following psychological principles influence attitudes.
POINT 1
Students should explain how the motivation to have consistent attitudes and behaviors influences attitudes.
Students can describe this general influence or use a specific example. Students could describe how an
action that is inconsistent with a specific attitude causes dissonance that is reduced when the attitude is
changed.
POINT 2
Students should explain how the internal cognitive rules we use to understand the world influences
attitudes. Students can describe this general influence or use a specific example. The student essay could
describe how one of the mental rules we use establishes or changes an attitude, such as a stereotype about
a specific type of person.