FEBRUARY 2021 25
JOIN US IN THE PEANUT GALLERY of new pots, pans, and chef’s knives, all lobbying for atten-
tion on your Instagram feed. One claims to be incredibly lightweight and ergonomic; another
promises to take up minimal space in your kitchen. And then there’s one that’s just so darn
pretty. Welcome to the Wild West of direct-to-consumer cookware, where middlemen like
department stores are pushed out of the picture by chatty, oh-so-relatable brands that peddle
their products almost entirely online. Since it’s (somehow) not yet possible to get a feel for
a knife handle or develop opinions about a nonstick surface through social media, our test
kitchen scrambled eggs, baked bread, cooked rice, and sliced onions with contenders from
eight different brands. The result? Five DTC pieces we’d proudly add to our already overflowing
home kitchens, and that you should, too.
EDITORS’ PICKS
Cookware’s New Crop We put the new class of
direct-to-consumer cookware through its paces.
By Oset Babür
- GREAT JONES DEEP CUT
Shockingly lightweight, this stun-
ning pan is perfectly curved for
hollandaise, stir-fries, and cur-
ries. Its rivetless design makes
for easy cleaning whether you’re
frying up bacon or sautéeing
delicate leafy greens, and we love
using the loop handle to display it
prominently in the kitchen. For a
special housewarming gift, go for
the engraving. ($8 5, great
jonesgoods.com) - MATERIAL COATED PAN
Unlike most skillets of its size,
this emerald-green stunner is
oven-safe and, as our testers
confirmed, bakes a faultless frit-
tata. You’ll still need to use a bit of
oil for a truly nonstick experience,
but the copper core makes for
impeccably even heat distribu-
tion, and the thin, angled handle
is exceptionally ergonomic. ($95,
materialkitchen.com) - MADE IN SAUCEPAN
Made In’s humble 4-quart option
has a ton going for it. The long
handle makes avoiding splatters
and splashes blissfully easy, its
lid nestles inside for storage, and,
best of all, it’s dishwasher-safe for
newbie cooks (or absentminded
veterans) who might dabble in
some scorching and burning.
($99, madeincookware.com) - CARAWAY HOME
DUTCH OVEN
We’re admittedly skeptical of
newcomers to the Dutch oven
market because let’s face it:
Legacy brand loyalty is big here.
That said, Caraway Home’s 6.5-
quart offering is startlingly light,
has a tidy footprint, and comes in
modern colors worthy of stove-
top real estate. It’s also incredibly
well priced for its value, relative
to competitors. This is the Dutch
oven we wish we had when we
first started cooking. ($125,
carawayhome.com) - MISEN CHEF’S KNIFE
With knives, the less you notice
how the handle feels or how much
you need to shift your grip, the
better. Misen’s chef’s knife devel-
oped a following via Kickstarter
for good reason—this is an
affordable go-to knife that stays
sharp, has a low profile in our
knife block, and cleans in a snap.
Plus, the colorful handle options
(we’re partial to the powder blue)
add a dash of personality. ($65,
m ise n .c o)
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PROP STYLING: PRISSY LEE
photography by VICTOR PROTASIO