Show ushowyou#CareWildlythisValentin e’sDay
Valentine’sDay.
It’s oneofthebiggestda ys oftheyearif you’reaflorist.
Butthisyearwe’vedecidedagainstselling redroses.We don’t believe thatValentine’s Dayissomethingtobetickboxedwithagenericdozen.
Showingyoucareisn’t aboutholdingasingleredroseinyourteeth.
Orsprinklingredpetalsonperfectsilkbedsheets.
Asmuchasthemoviesmightsellit tous.At least ,that’snotthecarewe knowfromthethousandsofnotesthatpeoplesendacross
theworldwithuseverysingleday. It’s taughtusthatcareisn’t thesoftandcheesycliché
thatit’sbeenwrappeduptobe.Careisn’tjustsoppy.
It’s thefiercestrengthtocarrypeoplearoundyouwhenthey’remostdown.Careisn’tjustbigromanticgestures.
It’s thelittlethingswe doforpeople ,whennobodyelseise venlooking.Careisn’tjustcelebratingbirthdays oranniversar ies.
It’s thenotesentwithoutanyneedforanoccasion.Ourrelationshipsaren’tallperfectredroses,sowhy pretendthattheyare?
They’remessierandmorecomplicatedthanthat.
Butthat’swhatmakesthembeautiful.It’s becauseyoudon’t buyintotheseclichés,
thatwe’remakingastandnottos ellthem.ThisValentine’s Day, don’t justsendadozenredroses,
show somebodythatyoucarewildl y.Love,