186 Unit 4 Applied critical thinking
seen, the argument is not necessarily as sound
or as conclusive as it may at first seem: there
are a number of hidden assumptions and even
flaws in the reasoning, when you come to
consider it critically.
Part of the persuasiveness of this argument
comes from the language the author uses to
press his case. Look at two of the phrases used
in paragraph 2: ‘glitzy new careers’ and
‘crooked past’. Both help to build up a picture
of something both cheap and nasty. In the
next paragraph we are told that a ‘notorious
gangster needs no talent’, reinforcing the
negative impression that is being created of
the convict-turned-celebrity.
We call this expressive ingredient of the
text rhetoric, to distinguish it from the plain
reasoning, the underlying argument. Authors
use rhetorical devices of various kinds to
embellish their arguments, to make them
more forceful. There is nothing wrong with
this: it is not a misuse, or some kind of
cheating, to express an argument in a forceful
way, provided there is an argument to
embellish. When rhetoric is misused is when
there is nothing else but strong words, and
there are no substantial grounds underlying
it. Don’t make the mistake of picking out a
colourful phrase and labelling it as a flaw just
because it is highly rhetorical. Do, however, be
on guard against authors who employ empty
rhetoric: colourful language to camouflage
weak or non-existent argument. (Journalists,
politicians, and some lawyers are among the
worst offenders!)
Of course, the impression that the author’s
language creates might be the right
impression, or at least one that you can
sympathise with. Many of the celebrities that
the author has in mind may well be
thoroughly unpleasant, untalented people;
and the celebrity they gain may be shallow,
‘glitzy’, and the rewards undeserved. But that
should not blind you to the fact that well-
chosen language can heavily influence the
outlawed in this way they may have second
thoughts about turning to crime at all.
As you did with the earlier steps in the
argument, critically evaluate the reasoning in
the last paragraph.
Activity
Commentary
This is possibly the strongest part of the
argument. It places the responsibility for
becoming a criminal firmly on the individual,
and suggests, reasonably enough, that if that
individual then faces having his wealth
restricted, he has no one to blame but himself.
Opponents of the argument cannot say that
the criminal has not been warned. The
argument is strengthened further by the claim
that this may also deter people from crime,
which is probably the best argument there is
for punishment of any sort.
But here, too, there are certain questionable
assumptions. One is that young people
tempted by crime would even think about
becoming legally rich and famous, far into the
future. And if they did, would they care that
they would be prevented from doing so?
Probably not. Another is the assumption that
people do all freely choose their lives; that
none is ever drawn into bad ways by their
upbringing, or the influence of others, or
through knowing no better. Without the
assumption that there is truly free choice, it
would be harsh to say no one should ever be
given a second chance.
Power of persuasion: rhetoric
If you read the ‘Time to get tough’ text
casually, and uncritically, it is easy to be
impressed by the argument. Your first reaction
might be: yes, many criminals do profit from
the fact that they have done wrong and
become well known because of it. And this
does not seem right or fair. But, as we have