Frame 01-02

PRODUCTION – In the early 2000s, retail-

ers like H&M and Zara globalized, reinforc-

ing the direction in which the industry was

already heading – towards fast fashion, where

polyester reigns supreme. Today, nearly two

decades later, we’ve become far more aware

that grabbing a €5 shirt from the rack prob-

ably isn’t planet-friendly and that we’re on

the precipice of another shift: one that aims

for sustainable solutions while acknowledging

the inevitability of technology’s impact on the

entire sector.

Spearheaded by Clement Balavoine and Janis Sne, New York City’s Neuro

Studio is a digital fashion house and creative agency. Neuro makes exclu-

sive items from its Solventus 2019 collection, but only after receiving

a customer’s order. The result is a zero-waste system. To showcase its

3D-printed and laser-cut garments, Neuro Studio organized a VR campaign

that included a runway and showroom, plus an AR fitting room for real-

time customization and tailoring.

neuro-studio.com

The DIGITAL

SHOWROOM

tackles

overconsumption

16 OBJECTS