PORTER AND HEPPELMANN
While the advances in artificial intelligence and robotics are
impressive, we believe that combining the capabilities of machines
with humans’ distinctive strengths will lead to far greater productiv-
ity and more value creation than either could generate alone. What’s
needed to realize this opportunity is a powerful human interface that
bridges the gap between the digital and physical worlds. We see AR
as a historic innovation that provides this. It helps humans enhance
their own capabilities by taking full advantage of new digital knowl-
edge and machine capabilities. It will profoundly change training
and skill development, allowing people to perform sophisticated
work without protracted and expensive conventional instruction—
a model that is inaccessible to so many today. AR, then, enables
people to better tap into the digital revolution and all it has to off er.
Originally published in November–December 2017. Reprint R1706B