How to Write a Business Plan

(Elle) #1

ChApter 8 | WRITE YOUR MARKETING AND PERSONNEL PLANS | 155


so forth will average out to about 14% of
each person’s salary. She uses this 14%
figure since she plans no extra benefits,
like health insurance or vacations, until
the business is a success and she can
afford them.

When you work out these numbers for
your business, check them against your
entries on lines 4a and 4b of your Profit
and Loss Forecast.

Write Your Personnel Plan
As we discussed before under the
marketing plan section, you may wish
to summarize the information in these
exercises into a narrative personnel plan.
Just make sure you don’t forget some
important information when you do that.
Here’s Antoinette’s written summary of her
personnel plan.
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