266 | HOW TO WRITE A BUSINESS PLAN
trying a second time, 70–71
venture capitalists, 67–68, 70
See also Selling your business plan
Finders, 70
Fixed assets, 111, 124
Fixed costs, 36, 40–41, 43–47, 63, 111,
- See also Profit and Loss Forecast,
fixed expenses instructions
Florists, 23
Food stores, 23, 37
Foreclosure, 53, 61
Formal business education, 209–210
Form of business, 56–58, 190–191,
200–202
Franchises, 165
Friends, financing from, 62–63, 174–175
Full finance leasing companies, 69
Fully amortized loans, 52
Funding. See Financing
Future trends, 2, 30–32, 34, 140, 148, 159
G
Gas stations, 23
General partnerships, 9, 56, 181, 191, 201
Gifts, loans combined with, 62
Goals for business, 2, 16–17, 159
Going out of business, 189–191
Government agencies, 72–74, 178, 198
Grand opening promotion, 145–147
Grocery stores, 23, 37
Gross profit
average gross profit, 41–46
in break-even sales revenue forecast,
44–47
defined, 36
in profit and loss forecast, 107, 118
raising the, 45
Gross sales, 103, 111–112. See also Sales
Revenue Forecast
Growth, 123, 148
Guaranteed equity investments, 55
Guerrilla marketing, 113
Guitar shops, 24i
Idea for business. See Business concept
Income, personal, 86, 94–96
Income averages, sales projections and, 37
Income tax returns, 100, 119–120
Incorporating, 57–58, 194, 201
Incremental costs, 103–107, 110, 124
Independent contractors, 114
Industry, 18, 202. See also Manufacturing
businesses; Project development
businesses; Retail businesses; Service
businesses; Wholesale businesses
Initial working capital, 123
Insurance business, 14–15
Insurance company financing, 74
Insurance expenses, 97, 114, 124
Interest, income from, 94
Interest on loans, paying, 115–117, 133
Interest-only loans, 52, 65, 133
Interior decorating business, 82
Internet businesses, 23, 33
Internet search engines, 207
Internet Service Providers (ISP), choosing,
206–207
Intrastate offerings, 75
Inventory
expensing, 117
insurance on, 114
list of initial purchases, 165
management of, 137–138