How to Write a Business Plan

268 | HOW TO WRITE A BUSINESS PLAN

Magazines for small businesses, 203
Managing a business
ability for, 9, 13–15, 17
business description and, 28
business plan for, 8
knowing a business and, 22, 23
Manufacturing businesses
business description for, 30
categorizing wages, 106, 110
defined, 26
gross profit margins in, 41, 42–43
sales revenue forecast, 39–40
sample business plan, 228–244
trade credit in, 61–62
Marked-down prices, 104
Marketing
books on, 199–200
budget for, 145–147
in business description, 29
as expense, 124
guerrilla marketing, 113
including examples in appendix, 165
mass media, 143, 144–145
overview on, 112–114
Marketing plan
assumptions influencing, 140
competition analysis, 141
customer outreach, 143–145
differentiating from the competition, 142
dress shop sample, 150
marketing budget, 145–147
as part of business plan, 2, 158
risk analysis, 147–149, 151
target customer description, 142–143
writing your, 147
Meat stores, 23

Minority Small Business Investment

Companies (MSBICs), 73

Money brokers,  70

Money sources. See Financing

Monthly net cash,   134

Monthly sales revenue forecast,     104

MSBICs (Minority Small Business

Investment Companies), 73

Musical instrument business, 24,    113

Music stores, 44,   138

N

Negative cash flow,     134

Negotiating with creditors,     190

Net cash, 134–135

Networking, 144, 145,   175

Net worth,  93

New businesses, 1–2, 40, 42–43, 123–125

New product/service marketing,  148

Newsgroups, 208–209

Note and loan agreement,    51

O

Office supplies, 117, 118,  124

One-day business plan, 2,   158

Ongoing promotion plan. See Marketing

plan

Online resources

business pamphlets,     203

computers and software, 204–205,    206

conferences and newsgroups/Usenet,

208–209

federal loan programs, 65, 73,  74

general small business information, 194,

207–208

incorporating, 57

loan interest calculator,   166